Recorded Date: September 8, 2010
Duration: 1 hour
Presenter(s): Judith Oja-Gillam

Companies often struggle to implement transformational change initiatives across multiple channels and products. Business Architecture is the critical discipline that applies business process engineering, standards and modeling techniques to create business value and add capabilities. Participants will learn how to achieve their business objectives by using Business Architecture to translate plans and goals into project, program and scope definitions.