IBM Training and Courseware

IBM Spectrum Protect 8.1.6 is a data backup and recovery solution designed to help you manage your data retention, reduce the cost of storage, and provide appropriate recovery point objectives to meet any service level agreement. IBM Spectrum Protect offers improved efficiency and flexibility using object-based data management and policy driven retention.

This five day course will focus on implementation and basic administration of a IBM Spectrum Protect environment. The hands-on lab exercises are performed on a Windows 2012 environment. The course materials include examples of AIX and Linux commands, when different from Windows.

This course is designed to leverage SAN storage connectivity by integrating a layer of intelligence or virtualization, the SAN Volume Controller (SVC) to facilitate storage application data access independence from storage management functions and requirements. The focus is on planning and implementation tasks associated with integrating the SVC into the storage area network. It also explains how to:Centralize storage provisioning to host servers from common storage pools.

• Facilitate the coexistence and migration of data from non-virtualized to the virtualized environment.
• Improve storage utilization effectiveness using Thin Provisioning and Real-time Compression.
• Implement storage tiering and optimize solid state drives (SSDs) or flash systems usage with Easy Tier.
• Utilize network-level storage subsystem-independent data replication services to satisfy backup and disaster recovery requirements.

IBM Spectrum Protect, formerly known as IBM Tivoli Storage Manager, is a data backup and recovery solution designed to help you manage your data retention, reduce the cost of storage, and provide appropriate recovery point objectives to meet any service level agreement. IBM Spectrum Protect offers improved efficiency and flexibility through the use of object-based data management, policy driven retention, and an easy to use interface, the Operations Center.

In this advanced-level course, you streamline your daily operations by implementing the latest features, such as inline data deduplication using storage containers, secure communications, and node replication. You use the Operations Center and administrative command line to manage multiple IBM Spectrum Protect servers and nodes. The hands-on exercises are performed on two Windows 2012 R2 virtual machines.

This course is the second in a two-course series. It is for storage administrators familiar with the daily management of IBM Spectrum Protect, and focuses on the latest features, such as container pool storage. Basic concepts and installation are not covered in this course.

TS616G, the first course in the series, IBM Spectrum Protect 8.1.2 Implementation and Administration, covers basic administration and installation.

This course is intended for IT professionals tasked with administering an IBM Spectrum Scale storage cluster in environments running Linux and AIX nodes. The course includes information on installing, configuring, and monitoring an IBM Spectrum Scale cluster. Many Spectrum Scale features are described in lecture materials and then implemented in lab exercises. These features include: Storage management, high availability options, cluster management, and information lifecycle management (ILM) tools.

Note: Although the lab environment is running the Linux operating system, the differences in Spectrum Scale compared with an AIX environment are minor. Therefore, the skills acquired during the course can be applied in both Linux and AIX environments.

This course is intended for IT professionals tasked with administering a Spectrum Scale system. It includes information on installing, configuring and monitoring a Spectrum Scale cluster.

This course replaces AN82G from Power brand.

BM QRadar SIEM provides deep visibility into network, user, and application activity. It provides collection, normalization, correlation, and secure storage of events, flows, asset profiles, and vulnerabilities. QRadar SIEM classifies suspected attacks and policy violations as offenses.

IBM® Security QRadar® enables you to minimize the time gap between when a suspicious activity occurs and when you detect it. Attacks and policy violations leave their footprints in log events and network flows of your IT systems. To connect the dots, QRadar SIEM correlates these scattered events and flows into offenses that alert you to suspicious activities. Using the skills taught in this course, you will be able to configure processing of uncommon events, work with reference data, and develop custom rules, custom actions, and custom anomoly detection rules.

The lab environment for this course uses the IBM QRadar SIEM 7.3 platform.

IBM BigFix (formerly IBM Endpoint Manager) combines endpoint and security management into a single solution that enables your team to see and manage physical and virtual endpoints. Rapidly remediate, protect, and report on endpoints in real-time by automating time-intensive tasks across complex networks, controlling costs, reducing risk, and supporting compliance. This course presents basic and intermediate level knowledge to help users in administrator and operator roles of the product to develop the knowledge they need to successfully leverage this product in their managed environments.

In this three-day course on IBM BigFix Content Development (formerly IBM Endpoint Manager), you learn the basic Relevance constructs used to create Relevance expressions. You learn how to manipulate various Relevance objects and properties, debugging methods, and how to create Relevance for custom fixlets, tasks, automatic computer groups, retrieved properties, and analyses. You also learn how to create and test action scripts that are included in the custom fixlets and tasks that you develop. This course is an update to the IS730G class.

IBM Access Manager is a highly scalable and configurable access management solution. It simplifies and secures your user experience with single sign-on across applications and protects critical assets using strong multi-factor authentication and risk-based access.- You can use IBM Access Manager to adopt secure web, mobile, and cloud technologies and simplify access management for your employees and consumers. Using the skill taught in this course, you will be able to configure authentication and authorization mechanisms, implement policy access control, and set up reverse proxy junctions to process web requests.

Learn to install, customize, and administer the AIX operating system in a multiuser Power Systems partitioned environment. The course is based on AIX 7.1 running on a Power Systems server managed by Hardware Management Console and provides practical discussions that are appropriate to earlier AIX releases.

Provide focused training for experienced UNIX administrators on how to install, customize, and administer the AIX operating system in a multiuser POWER (System p) partitioned environment. The course is based on AIX 7.1 running on a Power system managed by Hardware Management Console version 7 and provides practical discussions that are appropriate to earlier AIX releases.

This course provides an overview of the PowerVM edition's features on POWER6, POWER7, and POWER8 processor-based systems. It explains the new features and benefits of virtualization including processor virtualization, Virtual I/O Server, and virtual devices, such as virtual Ethernet, virtual SCSI, and virtual Fibre Channel adapters. Basic and advanced configurations of the Virtual I/O Server and its clients are discussed including various availability options.

Expand your knowledge about PowerVM features that were introduced in Power Systems for AIX I: LPAR Configuration and Planning (AN11G).

This course is designed to prepare students to implement and understand the InfoSphere Reference Data Management solution and how the solution will work within their organization.  Students will install and use the InfoSphere Reference Data Management Hub and Console to manage data sets, data types, mappings, hierarchies and subscriptions. For each core area, the instructor will explain the high-level concepts and have the students work with the feature in the lab exercises.  Heavy emphasis is put on exercises and activities, allowing course participants to apply the knowledge that they learn in the classroom.

This course teaches you how to create, publish, and secure APIs with IBM API Connect V5. You learn how to use the Developer Toolkit to define an API interface according to the OpenAPI specification. You assemble message processing policies in the API Designer web application and define client authorization schemes, such as OAuth 2.0, in the API definition. You build a Node.js API application with the LoopBack framework. You also package, stage, and publish an API with product and plan.

This course teaches you how to create, publish, and secure APIs with IBM API Connect V5.0.8. You learn how to use the Developer Toolkit to define an API interface according to the OpenAPI specification. You assemble message processing policies in the API Designer web application and define client authorization schemes, such as OAuth 2.0, in the API definition. You build a Node.js API application with the LoopBack framework. You also package, stage, and publish an API with product and plan.

This course teaches you how to manage, monitor, and subscribe APIs with IBM API Connect V5. You learn how to manage and monitor the API Connect infrastructure through the Cloud Manager server. You learn how the API Manager server manages and enforces the API lifecycle. You also learn how to manage provider organizations and developer organizations, and how to customize the layout and design of the Developer Portal. Finally, the course explains how to analyze the API event record and statistics.

This course enables the project administrators and ETL developers to acquire the skills necessary to develop parallel jobs in DataStage. The emphasis is on developers. Only administrative functions that are relevant to DataStage developers are fully discussed. Students will learn to create parallel jobs that access sequential and relational data and combine and transform the data using functions and other job components.

This course is designed to introduce you to advanced parallel job data processing techniques in DataStage v11.5. In this course you will develop data techniques for processing different types of complex data resources including relational data, unstructured data (Excel spreadsheets), and XML data. In addition, you will learn advanced techniques for processing data, including techniques for masking data and techniques for validating data using data rules. Finally, you will learn techniques for updating data in a star schema data warehouse using the DataStage SCD (Slowly Changing Dimensions) stage. Even if you are not working with all of these specific types of data, you will benefit from this course by learning advanced DataStage job design techniques, techniques that go beyond those utilized in the DataStage Essentials course.

This course gets those charged with administering Information Server v11.5 and its suite of many products and components started with the basic administrative tasks necessary to support Information Server users and developers.
The course begins with a functional overview of Information Server and the products and components that support these functions. Then it focuses on the basic administrative tasks an Information Server administrator will need to perform including user management, session management, and reporting management tasks. The course covers both the use of Information Server administrative clients such as the Administration Console and Metadata Asset Manager and the use of command line tools such as istool and encrypt.

This course teaches Information Server and/or DataStage administrators to configure, manage, and monitor the DataStage Engine which plays a crucial role in Information Server.  It not only runs high performance parallel ETL jobs designed and built in DataStage.  It also supports other Information Server products including Information Analyzer, QualityStage, and Data Click.  After introducing DataStage parallel jobs and the Engine that runs them, the course describes DataStage project configuration, the Engine’s development and runtime environments, and the Engine’s data source connectivity.  In addition the course explains how to import and export DataStage objects, how to run and monitor DataStage jobs through the command line and GUI, and how to use some important Engine utilities.

In this course students learn how the Information Governance Catalog is used to govern information assets through the development of a governance catalog of categories and terms. This catalog documents information assets and governance policies and rules that implement the high-level strategy and objectives of a governance program.

In this course, you will learn how to use the IBM InfoSphere suite to analyze data and report results to business users. Information discovered during analysis will be used to construct data rules. This course will also explore techniques for delivering data analysis results to ETL developers and demonstrate how to develop more meaningful meta data to reflect data discovery results. An information analysis methodology and a case study will be used to guide exercises.

This course trains the skills needed to configure and maintain a P8 5.2 Content Manager system.

This course is for students whose job includes responsibility for designing, building, and administering Case Manager solutions. The course provides training for implementing security in Case Manager solutions. You work with a functioning IBM Case Manager system to practice the skills that are required to plan, configure, and assess security solutions.

This course explores different options for customizing and extending the features of IBM Case Manager including developing widgets.

Learn to administer an IBM FileNet Content Manager 5.2.1 system. Starting with an overview of the system use-cases and
architecture, you learn how to configure content storage repositories, metadata, and security. You learn how to migrate your
IBM FileNet P8 applications between environments, how to optimize search performance, how to use the powerful sweep
framework to automate administration tasks, and how to manage the system log files.

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

This course is developed and owned by an IBM Authorized Global Training Provider: TechData Inc.
 In this course, you learn to navigate the user interface and how to investigate offenses. You search and analyze the information from which QRadar SIEM concluded a suspicious activity. Hands-on exercises reinforce the skills learned
Derivative Works Courses are developed by an IBM authorized Global Training Provider. The content of the course is based on IBM products and services. It offers skills or services that IBM does not offer in the course catalog today and are intended to compliment our existing portfolio. The course is developed by the Training Provider. IBM solely provides a market place to advertise the courses on our external websites, ibm.com/training and lists the Global Training Provider who owns the content.

IBM® Security QRadar® enables you to minimize the time gap between when a suspicious activity occurs and when you detect it. Attacks and policy violations leave their footprints in log events and network flows of your IT systems. To connect the dots, QRadar SIEM correlates these scattered events and flows into offenses that alert you to suspicious activities. Using the skills taught in this course, you will be able to configure processing of uncommon events, work with reference data, and develop custom rules.

IBM Security QRadar SIEM enables you to minimize the time gap between when suspicious activity occurs and when you detect it. There are a variety of administrative tools you can use to manage a QRadar SIEM deployment. This course covers system configuration, data source configuration, and remote networks and services configuration.

BM QRadar SIEM provides deep visibility into network, user, and application activity. It provides collection, normalization, correlation, and secure storage of events, flows, asset profiles, and vulnerabilities. QRadar SIEM classifies suspected attacks and policy violations as offenses.

IBM® Security QRadar® enables you to minimize the time gap between when a suspicious activity occurs and when you detect it. Attacks and policy violations leave their footprints in log events and network flows of your IT systems. To connect the dots, QRadar SIEM correlates these scattered events and flows into offenses that alert you to suspicious activities. Using the skills taught in this course, you will be able to configure processing of uncommon events, work with reference data, and develop custom rules, custom actions, and custom anomoly detection rules.

The lab environment for this course uses the IBM QRadar SIEM 7.3 platform.

This 5-day instructor-led course is designed to deepen the WebSphere Commerce skills that students developed in the prerequisite courses (6S221), IBM WebSphere Commerce V7 Foundation (Self-paced) (6S220), (WC700), (VC700), and IBM WebSphere Commerce V7 Foundation (Self-paced) (ZC700), IBM WebSphere Commerce V7 Foundation.

This 4-day course is designed to teach business professionals the skills they need to utilize the functions and core features of IBM WebSphere Commerce V7 Management Center for Feature Pack 5.

In this 5-day instructor-led course, students build on the skills that were developed in course IBM WebSphere Commerce V7 Foundation (6S220) / (WC700) / (VC700) / (ZC700),  and from the pre-requisite course: Programming Essentials for IBM WebSphere Commerce V7 Customization (6T225) / (6L225) / (6T224) / (6L224) / (WC710) / (VC710) or similar experience working with WebSphere Commerce. Discuss further skills and options for customizing many of the key features of IBM WebSphere Commerce V7 as well as new features introduced with the Feature Packs for WebSphere Commerce V7.

This course teaches you the fundamental skills that are required to configure, implement, and troubleshoot services that are developed on the IBM DataPower Gateway (IDG) appliances with firmware version 7.1.x. The concepts in this course are also beneficial to system administrators of the DataPower appliance, although there is a separate course for administrators.

This course teaches you the essential skills that are required to configure, implement, and troubleshoot services that are developed on the IBM DataPower Gateways (IDG) with firmware version 7.5.0, regardless of use case.
The DataPower Gateways allow an enterprise to simplify, accelerate, and enhance the security capabilities of its XML and web services deployments, and extend the capabilities of its service-oriented architecture (SOA) infrastructure. The gateways also extend these capabilities into the JSON, REST, and Mobile application areas.

IBM DataPower Gateway Appliances are network devices that help secure, integrate, and optimize access to web, web services, mobile, and API workloads. Through instructor-led lectures and hands-on lab exercises, you learn how to run various administrative procedures, from initial installation and setup through ongoing maintenance of the appliances in production. You learn about the available management interfaces, such as the command-line interface (CLI), Web Management graphical interface, and XML Management Interface. You also learn how to use these interfaces to run various administrative tasks, such as upgrading firmware, running backup and restore operations, and configuring user accounts and domains. The course includes some information on upgrading firmware and working with DataPower hardware appliances.

This course exercises uses the following appliances:

DataPower Gateway Virtual Edition
Information in the course units also applies to other DataPower appliances.

The lab environment for this course uses the Ubuntu Linux Operating System on an ESX image that runs on the IBM Remote Lab Platform.

This course teaches you the fundamental skills that are required to configure, implement, and troubleshoot services that are developed on the WebSphere DataPower Gateway Appliances with firmware version 7.0.x. The concepts in this course are also beneficial to system administrators of the DataPower appliance, although there is a separate course for administrators.

This course teaches you the fundamental skills that are required to configure, implement, and troubleshoot services that are developed on the WebSphere DataPower Gateway Appliances with firmware version 7.0.x. The concepts in this course are also beneficial to system administrators of the DataPower appliance, although there is a separate course for administrators.

This 3-day instructor-led course teaches you how to use and customize WebSphere Service Registry and Repository to work with the IT infrastructure of your organization.

This 2-day, instructor-led course is designed to teach you how to install, secure, and maintain IBM WebSphere Service Registry and Repository.

This 3-day instructor-led course is the foundation course for the IBM WebSphere Transformation Extender curriculum, and teaches you the fundamentals of WebSphere Transformation Extender V8.3.

This course is designed to introduce ETL developers to DataStage 9.1.

This course is designed to introduce advanced job development techniques in DataStage V8.5.This course replaces course number (DX455).

This course is designed to introduce advanced parallel job development techniques in DataStage V9.1. In this course you will develop a deeper understanding of the DataStage architecture, including a deeper understanding of the DataStage development and runtime environments. This will enable you to design parallel jobs that are robust, less subject to errors, reusable, and optimized for better performance.

In this 5-day course, you learn the fundamental skills that are required to implement IBM WebSphere DataPower SOA Appliances with firmware version 6.0.0.

This course enables the project administrators and ETL developers to acquire the skills necessary to develop parallel jobs in DataStage. The emphasis is on developers. Only administrative functions that are relevant to DataStage developers are fully discussed. Students will learn to create parallel jobs that access sequential and relational data and combine and transform the data using functions and other job components.

Essentials for IBM Cognos BI (V10.2) is a blended offering consisting of five-days of instructor-led training and 21 hours of Web-based, self-paced training. This accelerated offering is intended for core project team members wishing to acquire a broad understanding of a Business Intelligence platform implementation. During the ILT segments, participants will perform hands-on demos and workshops that cover four essential topic areas: Modeling, Report Authoring, Workspace Advanced, and Administration of a BI platform. Throughout the ILT, participants will be guided to more-in depth training offerings and paths leading to certification.

This offering covers the fundamental concepts of installing and configuring IBM Cognos Analytics, and administering servers and content, in a distributed environment. In the course, participants will identify requirements for the installation and configuration of a distributed IBM Cognos Analytics software environment, implement security in the environment, and manage the server components. Students will also monitor and schedule tasks, create data sources, and manage and deploy content in the portal and IBM Cognos Administration.

IBM Cognos Report Studio: Author Professional Reports Fundamentals (V10.2.2) is designed for professional report authors to learn report building techniques using relational data models, and methods of enhancing, customizing, and managing professional reports. You will participate in hands-on demos and workshops that illustrate key concepts while learning how to use the product.

This accelerated offering is intended for core project team members wanting to acquire a broad understanding of IBM Cognos Analytic platform implementation. During the ILT segments, participants will perform hands-on demonstrations and exercises that cover three essential topic areas: modeling, report authoring, and administration of IBM Cognos Analytics.

This offering teaches Professional Report Authors about advanced report building techniques using relational data models, dimensional data, and ways of enhancing, customizing, managing, and distributing professional reports. The course builds on topics presented in the Fundamentals course. Activities will illustrate and reinforce key concepts during this learning activity.

This offering provides Business and Professional Authors with an introduction to report building techniques using relational data models. Techniques to enhance, customize, and manage professional reports will be explored. Activities will illustrate and reinforce key concepts during this learning opportunity.

In this 5-day instructor-led course, you learn core process modeling skills that improve the speed and quality of process definition and implementation efforts. You also learn a project development approach, process model implementation fundamentals, and exceptional delivery patterns.

The course integrates training in business process management (BPM) methods and implementation with IBM Business Process Manager V8.5. IBM Business Process Manager V8.5 is a comprehensive BPM environment that provides users with the necessary visibility and insight to effectively manage the business processes of their organization.

In this 2-day instructor-led course, you learn core process modeling skills that improve the speed and quality of process definition efforts.

The course integrates training in business process management (BPM) methods and implementation with IBM Business Process Manager 8.5. IBM Business Process Manager 8.5 is a comprehensive BPM environment that provides users with the necessary visibility and insight to effectively manage the business processes of their organization.

In this 5-day, instructor-led course, you learn about the core process modeling skills, project development approach, implementation fundamentals, and exceptional delivery patterns that can improve the speed and quality of process definition and implementation efforts.

In this introductory course, you learn the skills that are needed to install, configure, and administer IBM Business Process Manager Advanced V8.5.5.

This course teaches the participants on how to build integration solutions using IBM Integration Designer (IID) for deployment into IBM Business Process Manager 8.5 Advanced edition. This class starts with Service Oriented Architecture (SOA) basics. Participants will learn about the Service Component Architecture (SCA) programming model and the Service Data Objects (SDO) data model. Business process development using The role of adapters when integrating disparate back ends is discussed and participants learn about the IID tooling in detail.

This course teaches the basics of the administration and deployment of business processes and service-based applications in IBM Business Process Manager Advanced 8.5. It provides systems administrators, solutions administrators, and operators with the skills they need to install, configure, and manage Business Process Manager applications and to troubleshoot common problems.  The course also covers the relationship of IBM Business Process Manager to the prior WebSphere Process Server product and the new functionality introduced with the "Process Center" function of IBM Business Process Manager Advanced 8.5.

This 5-day instructor-led course introduces business analysts to IBM Operational Decision Manager V8.5.You learn the concepts and skills that are necessary to capture, author, validate, and manage business rules with Operational Decision Manager.

This course introduces developers to IBM Operational Decision Manager V8.8. You learn the concepts and skills that you need to design, develop, and integrate a business rule solution with Operational Decision Manager.

This course introduces administrators to IBM Operational Decision Manager (ODM) V8.7.1. You will learn the concepts and skills that are necessary to install, configure, and manage Decision Server Rules, Decision Center, and Decision Server Insights.

This 5-day instructor-led course introduces business analysts to IBM WebSphere Operational Decision Management V8. You learn the concepts and skills that are necessary to capture, author, validate, and manage business rules with WebSphere Operational Decision Management.

This course is also available as self-paced virtual (e-learning) course Developing Event Solutions in IBM WebSphere Operational Decision Management V8 (ZB380). This option does not require any travel.

This 4-day instructor-led course introduces application developers to IBM WebSphere Operational Decision Management V8 modules for developing event-based solutions.

Through instructor-led presentations, hands-on lab exercises, and a case study, you will learn about the WebSphere Operational Decision Management V8 concepts, processes, and procedures that are needed to develop and implement an integrated business event solution. The course begins by introducing you to an architectural and technical overview of WebSphere Operational Decision Management V8. Subsequent units and exercises cover how to develop business event solutions by using Event Designer to define event rules, action, and business objects. You will learn the characteristics of business rules and event rules, and build an event project with information technology assets. The course also covers technology connectors, deployment, and integrating rules with event projects. You will learn how to use the event test widget in Business Space to test application logic, and build their own dashboard for monitoring business events. Finally, you will learn the fundamental concepts of governance so that they can support lifecycle control.

In the hands-on lab exercises provided throughout the course, you will create business event projects, and deploy and test a solution that uses the core features of IBM WebSphere Operational Decision Management V8.

The lab environment for this course uses the Windows XP Professional SP3 platform.

This course is also available as classroom course ZB390G, Developing Rule Solutions in IBM Operational Decision Manager V8.0

This course gives administrators training on IBM Integration Bus system administration. It is also relevant for IBM Integration Bus developers who also work in an administrative capacity.

This 4-day (with optional, customizable 5th day) hands-on workshop is intended to provide programmers an opportunity to learn IBM Integration Bus V10 (formerly WebSphere Message Broker) development. Extensive hands-on exercises enable the student to reinforce lecture topics. The hands-on portions will use a Windows platform using the Eclipse-based IBM Integration Toolkit. This is not intended for those seeking only V10 update information; it is a course covering the product in general.

This 4-day training course (with optional, tailorable day 5) teaches programmers IBM Integration Bus V9 (formerly WebSphere Message Broker) development.  Extensive hands-on exercises reinforce lecture topics. The hands-on portions will use a Windows platform using the Eclipse-based IBM Integration Toolkit.

In this 4-day course, you learn how to administer IBM Integration Bus on distributed operating systems, such as Windows and AIX, by using the IBM Integration Bus administrative interfaces. These interfaces include IBM Integration Explorer, the IBM Integration web console, and the IBM Integration Bus command interface.

This 3-day course introduces the student to the Sterling File Gateway functionality and provides the specific technical skills needed to deploy and support it. The course provides an overview of the features and provides hands-on exercises for creating routing templates, transforming file names, searching for files within a route, and reporting on file transfers. 

This 5-day instructor-led course provides students with a detailed examination of Sterling B2B Integrator, which provides end-to-end enterprise integration server for dynamic real-time and near-real time business collaboration and commerce automation.
This course teaches students techniques, tools and recommended practices that can be used to run a business process, create a business process using the Graphical Process Modeler, explain how to create a service configuration, explain how to track an executable business process, and discuss the basics of Sterling B2B Integrator  through a combination of lecture and hands-on labs.

Learn the powerful features and functions available in IBM Maximo Asset Management. This hands-on course introduces the fundamental concepts and setup considerations of the various business areas supported by Maximo. Learning activities include lecture, demonstration, and labs covering a wide variety of applications, processes, and interrelationships within Maximo.

This course can help you make informed business decisions with the design and planning of their implementation. Consultants can gain a foundation upon which to build their product knowledge and skill set, and to work with clients to obtain optimal value from the product.