Moving from a Project to a Product Mindset Training

This Product Thinking course empowers teams to understand today's market-driven, customer-centric product mindset. Attendees learn how to implement continuous improvement and innovation, as products are constantly evaluated and updated based on customer feedback and market changes.
Course Details


2 days


No prior knowledge is presumed.

Skills Gained

  • Understand/support the roles and responsibilities in a market-driven, customer-centered marketplace
  • Understand the difference between a Product mindset and a Project mindset
  • Compare and contrast Outcomes vs. Outputs and relate each to the product mindset
  • Determine the difference between Customer Value, Business Value, and Value Realization
  • Learn to design low-cost, low-fidelity experiments to validate customer needs
  • Apply Product Mindset through the three major phases of the design lifecycle: Discovery, Options, and Delivery
  • Bridge the gap between traditional and project management and product management
Course Outline
  • Introduction
  • The New Product Values and Mindset
    • The Product mindset value and principles.
    • Why a Product Mindset
  • Product Thinking versus Project Thinking
    • Outcome vs. Outputs
    • The empirical process backbone
    • Project definition
    • Product definition
  • Design Thinking
    • Design Thinking Overview
    • Design Thinking Golden Rules
    • Value realization
  • Lean Startup
    • Overview
    • Who is the customer?
    • Pivot or persevere
  • The Mobius Loop
    • Combining Lean Start-Up and Design Thinking into one repeatable framework
    • The Discovery Cycle
      • Understand your products and markets
    • Understand your customers
      • Empathy Maps
      • Personas
      • Additional Empathy technique: Gemba walks, Interviews, surveys, and more
    • Options Cycle
      • Build-Measure-Learn - The MVP Experiment
      • Measuring Results to validate assumptions
      • System Thinking Impact analysis
    • Delivery Cycle
      • 5 Point Goals for Product Increment and Sprint Goals
      • Technical Debit
      • Pivot or persevere
  • Conclusion