TP3216
Moving from a Project to a Product Mindset Training
This Product Thinking course empowers teams to understand today's market-driven, customer-centric product mindset. Attendees learn how to implement continuous improvement and innovation, as products are constantly evaluated and updated based on customer feedback and market changes.
Course Details
Duration
2 days
Prerequisites
No prior knowledge is presumed.
Skills Gained
- Understand/support the roles and responsibilities in a market-driven, customer-centered marketplace
- Understand the difference between a Product mindset and a Project mindset
- Compare and contrast Outcomes vs. Outputs and relate each to the product mindset
- Determine the difference between Customer Value, Business Value, and Value Realization
- Learn to design low-cost, low-fidelity experiments to validate customer needs
- Apply Product Mindset through the three major phases of the design lifecycle: Discovery, Options, and Delivery
- Bridge the gap between traditional and project management and product management
Course Outline
- Introduction
- The New Product Values and Mindset
- The Product mindset value and principles.
- Why a Product Mindset
- Product Thinking versus Project Thinking
- Outcome vs. Outputs
- The empirical process backbone
- Project definition
- Product definition
- Design Thinking
- Design Thinking Overview
- Design Thinking Golden Rules
- Value realization
- Lean Startup
- Overview
- Who is the customer?
- Pivot or persevere
- The Mobius Loop
- Combining Lean Start-Up and Design Thinking into one repeatable framework
- The Discovery Cycle
- Understand your products and markets
- Understand your customers
- Empathy Maps
- Personas
- Additional Empathy technique: Gemba walks, Interviews, surveys, and more
- Options Cycle
- Build-Measure-Learn - The MVP Experiment
- Measuring Results to validate assumptions
- System Thinking Impact analysis
- Delivery Cycle
- 5 Point Goals for Product Increment and Sprint Goals
- Technical Debit
- Pivot or persevere
- Conclusion
