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US Inquiries / 1.877.517.6540
Canadian Inquiries / 1.877.812.8887
Course #:TP2707

Essentials of Design Thinking Training

Design thinking refers to creative strategies designers use during the process of designing. It is an approach to resolve issues outside of professional design practice. Design thinking in business uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Our two day class features five breakout projects aimed at giving the participants the abilities to implement strategies for immediate use after the class.


  • Philosophy of Design
  • Building a Design Thinking Practice
  • The 10-Step Design Process: An overview of the design process 
  • Innovation & Design: Understanding the origin of innovation, evaluating design principles
  • Stakeholder Analysis: Understanding how to map the complex network of beneficiaries
  • 3-Phase Vision Creation: Learning to articulate design in phases, K-Scripts, state tables
  • Decision-evaluation and Critique: Evaluation exercise, critique technique
  • Small Group Design Exercise 2: Empathetic design experience
  • Leadership Skills: overview of skills to create an innovative culture
  • Psychology and Branding: Understanding the social-psychological aspect of interface design
  • Usability Testing techniques, organizing and interpreting results
  • Presentation techniques for innovation and design

Breakout Group Projects: 

  1. Designing for Application Modernization
  2. Design Evaluation
  3. Design empathy
  4. Product Design
  5. Service Design


2 days

Outline of Essentials of Design Thinking Training

LO1 – The Design Thinking Process

• Design Thinking in 5 Minutes

• The Design Thinking Triangle

• Design Thinking & Agile

• Design Thinking Process


LO2 – Working as a Team

• Design Thinking Golden Rules

• Design Thinking Roles

• Mindset Cards

• Constructive Feedback

• Divergence

• Convergence

• Telescoping

• Visual Thinking


LO3 – Phase 1: Comprehension

• Ecosystem Basics

• Ecosystem Map

• In-Depth Interview

• Journey

• Persona

• Generating Insights

• Comprehension Phase Iteration


LO4 – Phase 2: Ideation

• Ideation Basics

• Reformulating Challenges

• Generating Ideas

• Crazy 8s

• Design Principles

• Evaluation Matrix

• Concept Map

• Ideation Iteration


LO5 – Phase 3: Prototyping

• Prototyping Basics

• Journey (Part 1)

• Journey (Part 2)

• Business Model Canvas

• Body Storming

• Paper Prototype

• Interactive Prototype

• Prototyping Iteration


LO6 – Phase 4: Evaluation

• Evaluation Basics

• Concept Test Basics

• Concept Test Feedback

• User Test Basics

• User Test Planning

• Task Analysis

• Experience Analysis

We regularly offer classes in these and other cities. Atlanta, Austin, Baltimore, Calgary, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Jacksonville, Miami, Montreal, New York City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Seattle, Toronto, Vancouver, Washington DC.
US Inquiries / 1.877.517.6540
Canadian Inquiries / 1.877.812.8887