Prompt Engineering for Business Professionals: Leveraging Conversational AI for Enhanced Customer Experiences Training

This 2-day course will teach business professionals how to harness the power of conversational AI using prompt engineering techniques to enhance customer experiences and drive business outcomes. Participants will learn the principles of prompt engineering, best practices for designing and refining prompts, and how to optimize AI-generated content for various business scenarios. The course will also address ethical considerations and bias mitigation in the context of AI-powered business communication. Through a series of hands-on exercises, case studies, and group discussions, participants will acquire the skills needed to create effective conversational AI solutions that align with their organization's goals and values.
Course Details


2 days


  • Basic understanding of AI concepts and applications
  • Familiarity with customer experience management or business communication is recommended but not mandatory

Target Audience

  • Business Professionals
  • Product Managers
  • Marketing Specialists
  • Customer Service Representatives
  • Individuals interested in leveraging conversational AI for their organizations.

Skills Gained

  • Understand the role of prompt engineering in conversational AI and its applications in various business scenarios
  • Design and refine prompts to create AI-generated content tailored to specific business objectives
  • Optimize conversational experiences to enhance customer engagement and satisfaction
  • Address biases and ethical considerations in AI-generated business communication
  • Implement prompt engineering techniques to improve business outcomes and drive innovation
Course Outline
  • Introduction to Conversational AI and Prompt Engineering for Business
    • Overview of conversational AI and its business applications
    • Role of prompt engineering in driving business outcomes
    • Introduction to AI language models (e.g., GPT-4)
  • Designing Prompts for Business Scenarios
    • Principles of prompt design for business objectives
    • Techniques for writing custom prompts for marketing, sales, and customer service
  • Refining and Testing Prompts for Business Applications
    • Iterative prompt refinement process for business contexts
    • Techniques for evaluating and optimizing prompt performance
  • Addressing Biases and Ethical Considerations in Business Communication
    • Identifying and mitigating biases in AI-generated business content
    • Ethical considerations in AI-powered business communication
  • Advanced Prompt Engineering Techniques for Business Professionals
    • Incorporating context and external knowledge in prompt design for business applications
    • Personalization and customization of prompts for enhanced customer experiences
  • Capstone Project
    • Participants will apply the concepts and techniques learned throughout the course to create a custom conversational AI solution for a business challenge or opportunity
    • Presentation and discussion of capstone projects