How Does Design Thinking relate to Agile?

Design Thinking and Agile are two sides of the same coin. Design Thinking, when implemented correctly, can help an organization to identify which products add the most value to our customers. For example, in the world of banking Design Thinking can be utilized to determine which new features should be added to an online banking platform to attract and retain customers. In the restaurant sector we might use Design Thinking to determine which new services will help retain customer that have families.

If Design Thinking is a way to determine what to build or offer next, then Agile is the process that we then use to implement these ideas. Agile uses an iterative approach to building the product in services in such a way that we can provide the customer with something incrementally to generate feedback loops. We can then use these feedback loops to validate that we are building the correct product, and to reduce our return on investment.

Related course: TP2707 Essentials of Design Thinking

Design thinking refers to creative strategies designers use during the process of designing. It is an approach to resolve issues outside of professional design practice. Design thinking in business uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Our two day class features five breakout projects aimed at giving the participants the abilities to implement strategies for immediate use after the class.

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