02/14/2022 - 02/15/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $1,195.00
Enroll
02/28/2022 - 03/01/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $1,195.00
Enroll
03/28/2022 - 03/29/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $1,195.00
Enroll
Topics
 
  • What is Web 2.0?
  • What technologies are leveraged by Web 2.0?
  • What are Rich Internet Applications (RIA) and Mash-ups?
  • How do SOA and Web services fit into the Web 2.0 picture?
  • What sort of value proposition does Web 2.0 offer?
  • How have other organizations benefited from Web 2.0?
  • What opportunities exist to leverage Web 2.0 / Enterprise 2.0 capabilities within my organization?
  • Can Web 2.0 / Enterprise 2.0 solutions be effectively managed and governed?
Objectives
 
  • Put Web 2.0 in the context of the enterprise at large
  • Identify the technology components of Web 2.0
  • Clearly identify the value-add associated with adoption of Web 2.0
  • Explore successful utilization of Web 2.0 within the industry
  • Discuss the ‘Enterprise 2.0’ trend and how it can change organizations
  • Explore broadcasting, collaboration, social networking, and similar Web 2.0 applications
  • Identify and explore management and governance techniques
  • Identify and discuss best practices around adoption of Web 2.0 / Enterprise 2.0
Audience
 

Technology managers, business analysts, and team leads

Prerequisites
 

A basic understanding of Web technologies (browsers, servers, Websites, etc.) is preferred but not required.

Duration
  Two days

Outline for Web 2.0 for Business Users

1. Introduction to Web 2.0

  • Web 2.0 Should I upgrade?
  • Three key elements
  • Instructor Demo
  • Instructor Demo
  • Web 2.0 Innovations - Collaboration
  • Web 2.0 Innovations Collaboration
  • Instructor Demo
  • Summary

 

2. Looking Under the Web 2.0 Hood

  • Objectives
  • Communication Technologies
  • What is AJAX?
  • Web 1.0 vs Web 2.0 / AJAX
  • The AJAX Difference
  • Data Management Technologies
  • Web Services
  • Focus of SOA and Web 2.0
  • Web 2.0 + SOA == Powerful Reuse
  • Convergence Between SOA and Web 2.0
  • Finding Web Services
  • Syndicated Data Feeds
  • Data Feed Technologies
  • Formatting Technologies
  • Cascading Style Sheets
  • XHTML
  • Pulling it all together
  • Under the Web 2.0 Hood
  • Summary

 

3. Rich Internet Applications

  • Objectives
  • Introduction
  • Key Characteristics
  • Instructor Demo
  • RIA Platforms
  • RIA Architecture
  • RIA Architecture Details
  • RIA Benefits
  • RIA Drawbacks
  • RIA Drawbacks (cont d)
  • RIA Best Practices
  • Summary

 

4. Mashups

  • Objectives
  • Introduction
  • Example ChicagoCrime.org
  • Mashup Genres
  • Key Components
  • Key Component Details
  • Retrieving Data
  • Data Assembly Details
  • Data Format Options
  • Data Format Options (cont d)
  • Instructor Demo
  • Enterprise 2.0 Mashups
  • Summary

 

5. Podcasting

  • Objectives
  • What Is Podcasting?
  • Podcasting Example
  • Podcasting Advantages
  • Business Use of Podcasts
  • Podcasting Steps
  • Step 1: Create Content
  • Step 2: Create an RSS Feed
  • Step 3: Upload
  • Tools
  • Using Video

 

6. Web Syndication

  • Objectives
  • What is Web Syndication?
  • Syndication Example
  • Syndication Client
  • Web Syndication Benefits
  • Syndication Examples
  • Feed Formatting
  • RSS
  • RSS Example
  • Atom
  • Atom Example
  • Feed Serving and Reading Feeds
  • RDF
  • RDF Example
  • RDF Uses

 

7. Social Networking

  • Objectives
  • Introduction
  • The Network
  • Social Networking Sites
  • Forming Tribes
  • Why Do People Use Social Networking
  • Social Networking for the Enterprise
  • Social Networking vs. Blogs
  • Social Migration
  • The Future

 

8. Collaboration in Web 2.0

  • Objectives
  • Introducing Collaboration
  • Collaboration Benefits
  • Information Availability
  • Early Internet Collaboration
  • Modern Internet Collaboration
  • Internet Collaboration Limitations
  • Web 2.0 Collaboration
  • Web 2.0 Collab Principles
  • Blog
  • More Blog
  • Example Blog
  • Creating a Blog
  • Blog Setup Step One
  • Setting Up An Enterprise Blog
  • Blog Setup Step Two
  • Blog Setup Step Three
  • Posting Blog Entries
  • Instructor Demo
  • Wikis
  • Wiki Vandalism
  • Wiki Trustworthiness
  • Writing Wiki Content
  • The SLATES Components of Collaboration
  • Search
  • Links
  • Authoring
  • Tags
  • Instructor Demo
  • Extensions
  • Signals
  • Successful Knowledge Management Projects
  • Summary

 

9. Web 2.0 Sales and Marketing

  • Objectives
  • Goals with Web 2.0
  • Web 2.0 is Collaboration
  • Collaboration with Customers
  • Product Feedback
  • Discussion Forums
  • Company Blogs
  • Chat, Webcast, and Video Conference
  • Personal Connections
  • Internal Sales Support
  • User Policies
  • Marketing
  • Contributing to the Community
  • Social Bookmarking
  • Summary

 

10. Web 2.0 Economy

  • Objectives
  • The Internet Economy
  • The Internet Economy (cont d)
  • The Long Tail of Retail
  • The Long Tail Phenomenon
  • Example Probability Distribution
  • What Does it All Mean?
  • Why Long Tail Happens?
  • What Can You Do?
  • Web 2.0 Business Models
  • Summary

 

11. Web 2.0 Adoption

  • Objectives
  • Adopting Web 2.0
  • Adopting Web 2.0 (cont d)
  • Web 2.0 Will Make You Rich
  • Adopting Customer Facing Tools
  • Adoption Best Practices
  • Web 2.0 Risks Public Tools
  • Web 2.0 Risks Private Tools
  • Web 2.0 Risks Shadow IT
  • Gartner's Prediction
  • Summary

 

12. Web 2.0 Case Studies

  • Objectives
  • DELL Computer Maker
  • DELL Computer Maker
  • DELL Computer Maker
  • Ingenta Technology Services