02/07/2022 - 02/07/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $650.00
Enroll
02/28/2022 - 02/28/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $650.00
Enroll
03/07/2022 - 03/07/2022
10:00 AM - 06:00 PM
Online Virtual Class
USD $650.00
Enroll
Topics
 
  • What is Web 2.0?
  • What sort of value proposition does Web 2.0 offer?
  • How have other organizations benefited from Web 2.0?
  • What opportunities exist to leverage Web 2.0 / Enterprise 2.0 capabilities within my organization?
  • Can Web 2.0 / Enterprise 2.0 solutions be effectively managed and governed?
Objectives
 
  • Put Web 2.0 in the context of the enterprise at large
  • Clearly identify the value-add associated with adoption of Web 2.0
  • Explore successful utilization of Web 2.0 within the industry
  • Discuss the ‘Enterprise 2.0’ trend and how it can change organizations
  • Identify and explore management and governance techniques
  • Identify and discuss best practices around adoption of Web 2.0 / Enterprise 2.
Audience
 

Executives, senior management, and other enterprise leaders.

Prerequisites
 

None

Duration
  Half day

Outline for Web 2.0 Executive Overview

1. Web 2.0 Overview

  • Objectives
  • Web 2.0 Should I upgrade?
  • Understanding By Analogy
  • Three key elements
  • Instructor Demo
  • Instructor Demo
  • Web 2.0 Innovations - Collaboration
  • Web 2.0 Innovations Collaboration
  • Instructor Demo
  • Summary 

2. Enterprise Collaboration with Web 2.0

  • Objectives
  • Introducing Collaboration
  • Collaboration Benefits
  • Information Availability
  • Early Internet Collaboration
  • Modern Internet Collaboration
  • Internet Collaboration Limitations
  • Web 2.0 Collaboration
  • Web 2.0 Collab Principles
  • Blog
  • Example Blog
  • Instructor Demo
  • Wikis
  • Wiki Vandalism
  • Wiki Trustworthiness
  • Instructor Demo
  • Successful Knowledge Management Projects
  • Summary 

3. Web 2.0 Sales and Marketing 

  • Objectives
  • Goals with Web 2.0
  • Web 2.0 is Collaboration
  • Collaboration with Customers
  • Product Feedback
  • Discussion Forums
  • Company Blogs
  • Chat, Webcast, and Video Conference
  • Personal Connections
  • Internal Sales Support
  • User Policies
  • Marketing
  • Contributing to the Community
  • Social Bookmarking
  • Summary 

4. Web 2.0 Economy

  • Objectives
  • The Internet Economy
  • The Internet Economy (cont d)
  • The Long Tail of Retail
  • The Long Tail Phenomenon
  • Example Probability Distribution
  • What Does it All Mean?
  • Why Long Tail Happens?
  • What Can You Do?
  • Web 2.0 Business Models
  • Summary 

5. Web 2.0 Adoption

  • Objectives
  • Adopting Web 2.0
  • Adopting Web 2.0 (cont d)
  • Web 2.0 Will Make You Rich
  • Adopting Customer Facing Tools
  • Adopting Web 2.0 Internally
  • Adoption Best Practices
  • Gartner's Prediction
  • Summary