Objectives

Upon completion of this program, you will be able to:

Understand the design thinking process

Identify and assess opportunities through customer needs analysis

Create clear product specifications based on customer needs that are desirable (human), feasible (technology), and viable (business)

Generate and evaluate new product and service concepts through applied creativity

Learn iterative prototyping 

Design services for enriched customer experiences 

Evaluate the economics of product development 

Plan and manage innovation projects effectively

Duration

Three days

 

Outline for Design Thinking & Innovation Events

L01: Understanding the design thinking process

Overview of Design Thinking

Desirable, Feasible, Viable 

Design Thinking, Lean, and Agile 

Four Question, Ten Tools

 

L02: Working as a Team: Radical collaboration 

Multidisciplinary teams 

Familiarity working together 

Leadership buy in and support 

 

L03: Phase 1: Comprehension- “What is”

In-depth Interviewing and empathizing 

Define your Point of View 

Generating Insights (synthesizing) 

Journey Mapping

Value Chain Analysis

 

 

L04: Phase 2: Ideation- “What if”

Create clear product specifications based on customer needs that are desirable, feasible, and viable

Ideation and the brainstorming process 

How Might We question 

Concept Development

 

L05: Phase 3: Prototyping- “What wows”

Generate and evaluate new product and service concepts through applied creativity

Iterative prototyping 

Basics of prototyping 

Testing 

Storytelling 

 

L06: Phase 4: Testing\Evaluation- “What works”

Evaluating the economics of product development 

Assumption Testing

Learning Launch

Feasibility (Business) 

Viability (Technology)