TP2996 Design Thinking & Innovation Events
Objectives
Upon completion of this program, you will be able to:
Understand the design thinking process
Identify and assess opportunities through customer needs analysis
Create clear product specifications based on customer needs that are desirable (human), feasible (technology), and viable (business)
Generate and evaluate new product and service concepts through applied creativity
Learn iterative prototyping
Design services for enriched customer experiences
Evaluate the economics of product development
Plan and manage innovation projects effectively
Duration
Three days
Outline for Design Thinking & Innovation Events
L01: Understanding the design thinking process
Overview of Design Thinking
Desirable, Feasible, Viable
Design Thinking, Lean, and Agile
Four Question, Ten Tools
L02: Working as a Team: Radical collaboration
Multidisciplinary teams
Familiarity working together
Leadership buy in and support
L03: Phase 1: Comprehension- “What is”
In-depth Interviewing and empathizing
Define your Point of View
Generating Insights (synthesizing)
Journey Mapping
Value Chain Analysis
L04: Phase 2: Ideation- “What if”
Create clear product specifications based on customer needs that are desirable, feasible, and viable
Ideation and the brainstorming process
How Might We question
Concept Development
L05: Phase 3: Prototyping- “What wows”
Generate and evaluate new product and service concepts through applied creativity
Iterative prototyping
Basics of prototyping
Testing
Storytelling
L06: Phase 4: Testing\Evaluation- “What works”
Evaluating the economics of product development
Assumption Testing
Learning Launch
Feasibility (Business)
Viability (Technology)