• Upon completion of this course you will be able to:
  • Structure a story and decide on compelling visualizations.
  • Apply a set of data visualization principles that maximize the ability to use numbers to tell a story.
  • Utilize a process to critique and refine visualizations.


  • Business Analyst (IT and non-IT)
  • Project Leaders/Project Managers
  • Systems Analyst
  • Data Analyst


The structure of the courses assumes no prior experience in statistics or data analytics.  It does require basic knowledge of how to use Tableau.


1 day

Outline for Communicating with Data Using Tableau Training

Chapter 1. Introduction

Chapter 2. Theoretical Foundations of Visualizations

  • Understanding visual perception
  • How visualizations work
  • Data types and visual attributes

Chapter 3. Visualization Guidelines

  • Clarity
  • Color
  • Chart Types
  • Communicating

Chapter 4. Story Structures

  • Minto Pyramid
  • Beats and Spine
  • Characters (The People or Data Debate)
  • CASE – Contention, Argument, Source & Evidence
  • Freytag’s Pyramid

Chapter 5. Finding Your Story

  • Examining your Analysis
  • 10,000 to 10: The Most Salient Facts
  • Conclusions & Recommendations

Chapter 6. How to Tell Stories with Visualizations

  • Storyboards
  • Reports (Dashboards) vs. Presentations
  • Learning to Critique a Story its Visualizations