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US Inquiries / 1.877.517.6540
Canadian Inquiries / 1.877.812.8887
Course #:TP2848

Communicating with Data Using Tableau Training

An increase in the volume and velocity of data has spurred a need for new techniques to understand and convey its meaning.  Data visualizations are graphical means of summarizing and describing data and software, such as Tableau, allow the ability to quickly create those visualizations.  Unfortunately, increasing software capabilities does not always mean better communication of the message.  Quite frequently, the message ‘gets lost’ in overly complicated and messy visualizations.  This course teaches participants how to link the data they have and the message they want to deliver.  Its emphasis is on the art and science of communicating with data and shows participants how to accomplish this in the context Tableau’s capabilities and functionality.


  • Upon completion of this course you will be able to:
  • Structure a story and decide on compelling visualizations.
  • Apply a set of data visualization principles that maximize the ability to use numbers to tell a story.
  • Utilize a process to critique and refine visualizations.


  • Business Analyst (IT and non-IT)
  • Project Leaders/Project Managers
  • Systems Analyst
  • Data Analyst


The structure of the courses assumes no prior experience in statistics or data analytics.  It does require basic knowledge of how to use Tableau.


1 day

Outline of Communicating with Data Using Tableau Training

Chapter 1. Introduction

Chapter 2. Theoretical Foundations of Visualizations

  • Understanding visual perception
  • How visualizations work
  • Data types and visual attributes

Chapter 3. Visualization Guidelines

  • Clarity
  • Color
  • Chart Types
  • Communicating

Chapter 4. Story Structures

  • Minto Pyramid
  • Beats and Spine
  • Characters (The People or Data Debate)
  • CASE – Contention, Argument, Source & Evidence
  • Freytag’s Pyramid

Chapter 5. Finding Your Story

  • Examining your Analysis
  • 10,000 to 10: The Most Salient Facts
  • Conclusions & Recommendations

Chapter 6. How to Tell Stories with Visualizations

  • Storyboards
  • Reports (Dashboards) vs. Presentations
  • Learning to Critique a Story its Visualizations
We regularly offer classes in these and other cities. Atlanta, Austin, Baltimore, Calgary, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Jacksonville, Miami, Montreal, New York City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Seattle, Toronto, Vancouver, Washington DC.
US Inquiries / 1.877.517.6540
Canadian Inquiries / 1.877.812.8887