IntroductionCourse Outline

Duration

4 days.

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

    Skills Gained

    After completing this course, you will be able to:

    • Configure advanced settings
    • Manage marketing content, templates and integrations
    • Create and manage leads
    • Design and create marketing forms and pages
    • Create and manage segments
    • Set up and launch customer journeys
    • Create and manage events
    • Distribute and analyze surveys

      Who Can Benefit?

      This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

        Outline for Customer Insights - Journeys Training

        Outline

        • Set up and manage Dynamics 365 Customer Insights - Journeys
        • Advanced configuration for Dynamics 365 Customer Insights - Journeys
        • Review domain authentication, email best practices, and GDPR in Dynamics 365 Customer Insights - Journeys
        • Manage assets and content settings in Dynamics 365 Customer Insights - Journeys
        • Manage customers in Dynamics 365 Customer Insights - Journeys
        • Manage forms and pages in Dynamics 365 Customer Insights - Journeys
        • Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys
        • Manage subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys
        • Manage website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys
        • Create an on-site event in Dynamics 365 Customer Insights - Journeys
        • Create a webinar event in Dynamics 365 Customer Insights - Journeys
        • Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys
        • Advanced event management features in Dynamics 365 Customer Insights - Journeys
        • Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys
        • Review the marketing calendar in Dynamics 365 Customer Insights - Journeys