IBM WebSphere Commerce V7 Management Center Functionality for Feature Pack 5 Training

Duration

Prerequisites

• Basic knowledge of IBM WebSphere Commerce V7 as presented in course IBM WebSphere Commerce V7 Foundation (6S221) (6S220) (WC700)
• Familiarity with e-commerce business processes and terminology

Target Audience

Skills Gained

• Describe the tools, features, functions, purpose, and user interface of WebSphere Commerce Management Center
• Create and manage catalog and marketing assets using the Management Center assets tool
• Create and manage catalog content and sales catalogs using the Management Center catalogs tool
• Create and manage merchandising associations using the Management Center catalogs tool
• Create and manage Web activities and marketing experiments using the Management Center marketing tool
• Define and manage promotions using the Management Center promotions tool
• Manage customer segments and perform targeted marketing using the Management Center marketing tool
• Manage email marketing activities and templates using the Management Center marketing tool
• Set up Web and dialog activities and marketing campaigns using the Management Center marketing tool
• Select a customized Page layout and to test the new layout in production
• Configure search features for a storefront
• Understand pricing rules and catalog filters for complex pricing structures
• Analyze business scenarios and effectively use Management Center tools to accomplish e-commerce business tasks