My teams are not UX designers, so why should they use Design Thinking?

There is a common misunderstanding that Design Thinking is about creating effective user interfaces. Why this can be part of what Design Thinking can be used for, it is only a small subset. Design Thinking is a process used by successful organization all over the work to help drive innovation and product development. Design Thinking focuses on working with customers to understand what motivated them, what problems they have, and how an organization can help solve these problems.

Design thinking focus on empathizing with customers, define root problems, determining real solutions to these problems and then experimenting to determine if our ideas add value and are beneficiation. Design Thinking highlights what problems and solutions are worth investing in, thus reducing risk and promoting cost efficiency.

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