1. Web 2.0 Overview
- Objectives
- Web 2.0 Should I upgrade?
- Understanding By Analogy
- Three key elements
- Instructor Demo
- Instructor Demo
- Web 2.0 Innovations - Collaboration
- Web 2.0 Innovations Collaboration
- Instructor Demo
- Summary
2. Enterprise Collaboration with Web 2.0
- Objectives
- Introducing Collaboration
- Collaboration Benefits
- Information Availability
- Early Internet Collaboration
- Modern Internet Collaboration
- Internet Collaboration Limitations
- Web 2.0 Collaboration
- Web 2.0 Collab Principles
- Blog
- Example Blog
- Instructor Demo
- Wikis
- Wiki Vandalism
- Wiki Trustworthiness
- Instructor Demo
- Successful Knowledge Management Projects
- Summary
3. Web 2.0 Sales and Marketing
- Objectives
- Goals with Web 2.0
- Web 2.0 is Collaboration
- Collaboration with Customers
- Product Feedback
- Discussion Forums
- Company Blogs
- Chat, Webcast, and Video Conference
- Personal Connections
- Internal Sales Support
- User Policies
- Marketing
- Contributing to the Community
- Social Bookmarking
- Summary
4. Web 2.0 Economy
- Objectives
- The Internet Economy
- The Internet Economy (cont d)
- The Long Tail of Retail
- The Long Tail Phenomenon
- Example Probability Distribution
- What Does it All Mean?
- Why Long Tail Happens?
- What Can You Do?
- Web 2.0 Business Models
- Summary
5. Web 2.0 Adoption
- Objectives
- Adopting Web 2.0
- Adopting Web 2.0 (cont d)
- Web 2.0 Will Make You Rich
- Adopting Customer Facing Tools
- Adopting Web 2.0 Internally
- Adoption Best Practices
- Gartner's Prediction
- Summary
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