WA1725 Master Data Management (MDM) Executive Overview Training and Courseware

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One of the most valuable assets that your enterprise possesses is your data. It represents a critical element of your organization’s intellectual property. The trouble is that for many enterprises, their data is spread across multiple disparate data stores, complete with inconsistent data structures, non-standard naming conventions, duplicate data, and conflicting data representations.

Master Data Management (MDM) is an enterprise alignment strategy aimed at unifying your organization’s data into a coherent whole. MDM provides an overarching methodology for resolving data fragmentation. Data fragmentation results in duplicate data, inconsistent information sets, and stale or out-of-data reports. MDM addresses all of this from a comprehensive perspective and ensures that your data management strategy aligns with your business objectives.

This course will provide your organization’s senior management team with an understanding of MDM, its business value, and practical steps to managing the opportunities and risks associated with adopting MDM within your enterprise.

Topics
	Information Technology in the Modern Enterprise The Master Data Value Proposition Real World Case Studies Opportunities and Risks MDM Adoption Steps Evaluating and Adopting MDM Pragmatically

Audience
	Executives, senior management, line of business managers

Prerequisites
	There are no formal knowledge pre-requisites

Duration
	1/2 day

Course Outline

1. Information Technology in the Modern Enterprise

Objectives
Enterprise landscape
The state of IT
Opportunities and challenges
The Quality of Data
The Importance of Business Intelligence
Master Data
Summary

2. The Master Data Value Proposition

Objectives
Principals of MDM
The Master Data Value Framework
Typical Business Cases
Business Case #1
Business Case #2
Business Case #3
Business Case #4
Summary

3. Real World Case Studies

Objectives
Case Study – Nationwide Insurance
Problem Domain
MDM Value for Nationwide
Results
Case Study – Equifax
Problem Domain
MDM Value for Equifax
Results
Case Study – British Telecom
Problem Domain
MDM Value for BT
Results
Case Study – ExxonMobil
Problem Domain
MDM Value for ExxonMobil
Results
Summary

4. Opportunities and Risks

Objectives
MDM Opportunities
MDM and Business Intelligence
Data Quality
Data Consistency
Data Purity
Risks Associated with MDM
Evaluating the Impact of MDM
Summary

5. MDM Adoption

Objectives
MDM Adoption Process
Identify Data Sources
Identify Data Consumers and Producers
Collect and Analyze Data and Metadata
Establish Data Stewardship
Develop the Model for Master Data
Design and Implement Tools and Infrastructure
Generate and Validate Master Data
Modify Existing Enterprise Systems
Summary

6. Next Steps

Objectives
Potential for MDM
MDM Risks
Evaluating MDM
Pragmatic Adoption
Actions and Next Steps
Summary

Appendix A – MDM Glossary

Appendix B – MDM Roadmap

We regularly offer classes in these and other cities. Atlanta, Austin, Baltimore, Calgary, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Jacksonville, Miami, Montreal, New York City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Seattle, Toronto, Vancouver, Washington DC.