WA1593 Web 2.0 for the Business Users Training and Courseware Course Outline

1. Course Map

  • Web 2.0 for Business Users
  • Course Map
 

2. Introduction to Web 2.0

  • Objectives
  • What is Web 2.0?
  • What Web 2.0 is Not
  • Innovations Associated With Web 2.0
  • Enterprise Web 2.0?
  • Knowledge-In
  • Web Service
  • Feed Service
  • Harness Existing Data Source
  • Create a New Data Source
  • Blogs, Wikis and Podcasts
  • Consumer Collaboration
  • Social Networking
  • Hard Data on Web 2.0 Adoption
 

3. Introduction to AJAX

  • Objectives
  • What is AJAX?
  • A Simple Example
  • The Old Way
  • The AJAX Way
  • Two Key Aspects of AJAX
  • What are the Advantages of the AJAX Approach?
  • AJAX Technologies
  • The Basic AJAX API
  • Creating the XMLHttpRequest Object
  • The XMLHttpRequest Object Basics
  • Complete Example
  • The Timeline
 

4. Rich Internet Applications

  • Objectives
  • Introduction
  • Technologies Used by RIA
  • What is XHTML?
  • The DTD and MIME Type
  • The Basic Syntax
  • CSS2
  • RIA Architecture
 

5. Mashup

  • Objectives
  • Introduction
  • Example
  • Mashup Genres
  • Key Components
  • Retrieving Data
  • The Architecture
  • Data Format
 

6. Podcasting

  • Objectives
  • What Is Podcasting?
  • Podcasting Example
  • Podcasting Advantages
  • Business Use of Podcasts
  • Podcasting Steps
  • Step 1: Create Content
  • Step 2: Create an RSS Feed
  • Step 3: Upload
  • Tools
  • Using Video
 

7. Web Syndication

  • Objectives
  • What is Web Syndication?
  • Syndication Example
  • Syndication Client
  • Web Syndication Benefits
  • Syndication Examples
  • Feed Formatting
  • RSS
  • RSS Example
  • Atom
  • Atom Example
  • Feed Serving and Reading Feeds
  • RDF
  • RDF Example
  • RDF Uses
 

8. Social Networking

  • Objectives
  • Introduction
  • The Network
  • Social Networking Sites
  • Forming Tribes
  • Why Do People Use Social Networking
  • Social Networking for the Enterprise
  • The Future
  • Social Migration
  • Social Networking vs. Blogs
 

9. Collaboration in Web 2.0

  • Objectives
  • Introduction
  • Traditional Internet Collaboration
  • Web 2.0 Collaboration
  • Importance of Collaboration
  • Blog
  • Example Blog
  • Creating a Blog
  • Posting Blog Entries
  • Wikis
  • Vandalism and Trustworthiness
  • Writing Wiki Content
  • The SLATES Components of Collaboration
  • Search
  • Links
  • Authoring
  • Tags
  • Extensions
  • Signals
  • Adoption Techniques
 

10. Web 2.0 Economy

  • Objectives
  • Introduction
  • The Long Tail of Retail
  • Example Probability Distribution
  • What Does it All Mean?
  • Why Long Tail Happens?
  • What Can You Do?
  • Web 2.0 Business Models
 

11. Web 2.0 Adoption

  • Objectives
  • Gartner's Prediction
  • Successful Knowledge Management Projects
  • Building a Critical Mass
  • Adoption Rate and Personal Wealth
  • Adopting Customer Facing Tools