WA1592 Web 2.0 Executive Overview Training and Courseware Course Outline

1. Web 2.0 Overview

  • Objectives
  • Web 2.0 Should I upgrade?
  • Understanding By Analogy
  • Three key elements
  • Instructor Demo
  • Instructor Demo
  • Web 2.0 Innovations - Collaboration
  • Web 2.0 Innovations Collaboration
  • Instructor Demo
  • Summary
 

2. Enterprise Collaboration with Web 2.0

  • Objectives
  • Introducing Collaboration
  • Collaboration Benefits
  • Information Availability
  • Early Internet Collaboration
  • Modern Internet Collaboration
  • Internet Collaboration Limitations
  • Web 2.0 Collaboration
  • Web 2.0 Collab Principles
  • Blog
  • Example Blog
  • Instructor Demo
  • Wikis
  • Wiki Vandalism
  • Wiki Trustworthiness
  • Instructor Demo
  • Successful Knowledge Management Projects
  • Summary
 

3. Web 2.0 Sales and Marketing

  • Objectives
  • Goals with Web 2.0
  • Web 2.0 is Collaboration
  • Collaboration with Customers
  • Product Feedback
  • Discussion Forums
  • Company Blogs
  • Chat, Webcast, and Video Conference
  • Personal Connections
  • Internal Sales Support
  • User Policies
  • Marketing
  • Contributing to the Community
  • Social Bookmarking
  • Summary
 

4. Web 2.0 Economy

  • Objectives
  • The Internet Economy
  • The Internet Economy (cont d)
  • The Long Tail of Retail
  • The Long Tail Phenomenon
  • Example Probability Distribution
  • What Does it All Mean?
  • Why Long Tail Happens?
  • What Can You Do?
  • Web 2.0 Business Models
  • Summary
 

5. Web 2.0 Adoption

  • Objectives
  • Adopting Web 2.0
  • Adopting Web 2.0 (cont d)
  • Web 2.0 Will Make You Rich
  • Adopting Customer Facing Tools
  • Adopting Web 2.0 Internally
  • Adoption Best Practices
  • Gartner's Prediction
  • Summary