You are in Training / Microsoft / Professional Development / Course 4010

4010 E-Commerce Profitability: Online Merchandising Using Microsoft Office FrontPage 2003
To view the course outline click here.

Building a profitable e-commerce site takes more than design and technology. For an e-commerce site to succeed, it has to merchandise products effectively. Microsoft® Office FrontPage® 2003 features make building a site accessible to millions; yet for managers, marketers, and e-commerce entrepreneurs with a vested interest in achieving and optimizing sustainable profitability, organizing and displaying products and product information to appeal to customers and lead directly to a purchase decision is a deep challenge. This course leads students with intermediate-to-advanced FrontPage skills through a way of thinking about online merchandising—how to present products effectively online and boost sales. The primary goal is to introduce best practices that will enable the students to improve sales, lower costs, and build better customer relationships, which all add up to better Web site profitability.
What you will learn
After completing this course, students will be able to:

  • Identify correlations between both the company’s business goals for the site and the goals a customer has when visiting the site.

  		•

    Organize the site’s navigation to present a product mix that addresses both the company’s business goals and the customer’s goals.

  		•

    Lay out product pages that give the customer the information needed to lead directly to a purchase decision.

  		•

    Plan and prioritize content areas on product pages to boost sales by offering appropriate cross-selling (selling related items), upselling (selling higher-priced items), and product support.

  		•

    Analyze traffic and sales data and synthesize to improve the customer experience and focus on revenue-producing results.
    Prerequisites
    Before attending this course, students must have:

  		•

    Experience as a manager, marketer, entrepreneur, or other business professional charged with building or maintaining an e-commerce Web site that sells products.

  		•

    Working familiarity with FrontPage and other Microsoft Office applications (particularly Microsoft Word and Excel®).

  		•

    Experience in FrontPage creating a basic Web site; including opening an existing page and inserting text, creating a bulleted or numbered list, adding an image, and posting a page.
    Audience

    This course is designed for managers, marketers, and entrepreneurs, particularly in small-size to mid-size businesses, who have a vested interest in achieving and improving sustainable profitability. This audience uses FrontPage to sell products online directly or through the affiliates model and is either building a site or seeking to optimize an existing one.
    Duration
    Half day-Instructor-led