One of the most valuable assets that your enterprise possesses is your data. It represents a critical element of your organization’s intellectual property. The trouble is that for many enterprises, their data is spread across multiple disparate data stores, complete with inconsistent data structures, non-standard naming conventions, duplicate data, and conflicting data representations.
Master Data Management (MDM) is an enterprise alignment strategy aimed at unifying your organization’s data into a coherent whole. MDM provides an overarching methodology for resolving data fragmentation. Data fragmentation results in duplicate data, inconsistent information sets, and stale or out-of-data reports. MDM addresses all of this from a comprehensive perspective and ensures that your data management strategy aligns with your business objectives.
This course will provide your organization’s senior management team with an understanding of MDM, its business value, and practical steps to managing the opportunities and risks associated with adopting MDM within your enterprise.