Web 2.0 Executive Overview Training

Course #:WA1592

Web 2.0 Executive Overview Training

Web 2.0 holds tremendous potential for enterprises of all shapes and sizes.  The network has evolved from being a mere conduit for exchanging files, into a full-fledged ecosystem that is capable of facilitating collaboration and innovation.

This half-day seminar introduces Web 2.0 and the shift toward incorporating progressive Internet technologies such as wikis, blogs, data feeds, podcasting, instant messaging, and social networking into the enterprise intranet (“Enterprise 2.0”).  Additionally, the subject of Rich Internet Applications (RIA) will be explored, bringing desktop-grade user interfaces to thin clients such as browsers and mobile devices.  Finally, significant attention will be given to the value proposition and ROI offered by Web 2.0 / Enterprise 2.0.

Topics
 
  • What is Web 2.0?
  • What sort of value proposition does Web 2.0 offer?
  • How have other organizations benefited from Web 2.0?
  • What opportunities exist to leverage Web 2.0 / Enterprise 2.0 capabilities within my organization?
  • Can Web 2.0 / Enterprise 2.0 solutions be effectively managed and governed?
Objectives
 
  • Put Web 2.0 in the context of the enterprise at large
  • Clearly identify the value-add associated with adoption of Web 2.0
  • Explore successful utilization of Web 2.0 within the industry
  • Discuss the ‘Enterprise 2.0’ trend and how it can change organizations
  • Identify and explore management and governance techniques
  • Identify and discuss best practices around adoption of Web 2.0 / Enterprise 2.
Audience
 

Executives, senior management, and other enterprise leaders.

Prerequisites
 

None

Duration
  Half day

Outline of Web 2.0 Executive Overview Training

1. Web 2.0 Overview

  • Objectives
  • Web 2.0 Should I upgrade?
  • Understanding By Analogy
  • Three key elements
  • Instructor Demo
  • Instructor Demo
  • Web 2.0 Innovations - Collaboration
  • Web 2.0 Innovations Collaboration
  • Instructor Demo
  • Summary 

2. Enterprise Collaboration with Web 2.0

  • Objectives
  • Introducing Collaboration
  • Collaboration Benefits
  • Information Availability
  • Early Internet Collaboration
  • Modern Internet Collaboration
  • Internet Collaboration Limitations
  • Web 2.0 Collaboration
  • Web 2.0 Collab Principles
  • Blog
  • Example Blog
  • Instructor Demo
  • Wikis
  • Wiki Vandalism
  • Wiki Trustworthiness
  • Instructor Demo
  • Successful Knowledge Management Projects
  • Summary 

3. Web 2.0 Sales and Marketing 

  • Objectives
  • Goals with Web 2.0
  • Web 2.0 is Collaboration
  • Collaboration with Customers
  • Product Feedback
  • Discussion Forums
  • Company Blogs
  • Chat, Webcast, and Video Conference
  • Personal Connections
  • Internal Sales Support
  • User Policies
  • Marketing
  • Contributing to the Community
  • Social Bookmarking
  • Summary 

4. Web 2.0 Economy

  • Objectives
  • The Internet Economy
  • The Internet Economy (cont d)
  • The Long Tail of Retail
  • The Long Tail Phenomenon
  • Example Probability Distribution
  • What Does it All Mean?
  • Why Long Tail Happens?
  • What Can You Do?
  • Web 2.0 Business Models
  • Summary 

5. Web 2.0 Adoption

  • Objectives
  • Adopting Web 2.0
  • Adopting Web 2.0 (cont d)
  • Web 2.0 Will Make You Rich
  • Adopting Customer Facing Tools
  • Adopting Web 2.0 Internally
  • Adoption Best Practices
  • Gartner's Prediction
  • Summary
We regularly offer classes in these and other cities. Atlanta, Austin, Baltimore, Calgary, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Jacksonville, Miami, Montreal, New York City, Orlando, Ottawa, Philadelphia, Phoenix, Pittsburgh, Seattle, Toronto, Vancouver, Washington DC.